DOOM FRIDAY IS HERE!
We couldn’t wait! Doom Friday started at Midnight, Friday, November 21st, and the savings and gifts will run through Cyber Monday, December 1st.
Every order receives one Limited Edition BRÛLÉE Doom Loop Cuticle Oil Pen.
SAVE ON YOUR ORDER:
• 12% OFF EVERY ORDER or...
• $30+ 17% OFF
• $60+ 22% OFF
• $90+ 27% OFF
Orders $50+ also receive an exclusive bonus Doom Loop shade - BEYOND THE SCARLET VALE, an amazing red magnetic topper!
As always, FREE SHIPPING on orders $50+ (after discounts).
While Supplies Last. Doom Loop Insiders Members receive an extra 1% savings on any tier and FREE SHIPPING on orders $35+ (after discounts).
SOME NEW DOOM FOR YOUR HOLIDAYS
We have a whole handful of holiday mischief to hoard for yourself (until the ghosts of holidays past haunt you) OR to stuff into other peoples’ socks. 🧦
YULE TITHE, PICKLED ELVES, CINDER CLAWS, WINTER KILLS, THE WOLVES OF WINTER, DOOM FOR THE HOLIDAYS and the unhinged resurrection of SANTA WORSHIP - there’s something for everyone. Well, everyone you like, anyways.
HOLIDAY cheer
Get ready for the wintery wonderlands and cozy holiday vibes with these deleriously chilly shades.
new FAVORITES
NEW: PROTECT and NOURISH
Nourish and protect your nails anywhere, anytime. DOOM LOOP CUTICLE OIL PENS deliver targeted hydration and natural shine in a lightweight, fast-absorbing formula. Each blend is handcrafted in San Francisco and gently infused with a distinct aromatic profile to support nail health and daily care.
Formulated with a restorative blend of botanical oils: Jojoba Oil mimics your skin’s natural sebum to deliver deep hydration that absorbs instantly. Sweet Almond Oil softens and conditions with essential fatty acids and vitamins A and B, leaving the skin smooth and resilient. Grapeseed Oil is rich in antioxidants and linoleic acid, helping strengthen nails and support barrier repair while feeling weightless on the skin. Vitamin E provides antioxidant protection, defending against dryness and environmental stress while enhancing overall nail health and shine.
Lightly scented, made with organic ingredients - never overpowering. IRONWOOD, EMBERFIRE, AFTERGLOW, SERENITY: four fragrance journeys for healthy, nourished nails. Each pen contains 2 ml of our custom oil blends.
Choose your favorites, or collect all four in one complete set.
Featuring 4 Exclusive Doom Loop Fragrance Journeys:
IRONWOOD
Grounded and intriguing, IRONWOOD opens with notes of cedarwood and soft resin warmth. It evokes forest air and quiet strength - a still, earthy calm that centers and protects.
EMBERFIRE
A cozy flicker of spice and warmth, EMBERFIRE blends subtle clove and cinnamon with a gentle wood base. Comforting and alive, it’s the feeling of heat fading into soft amber light.
AFTERGLOW
Radiant and smooth, AFTERGLOW carries a golden warmth of vanilla and gentle citrus over a creamy wood finish. It lingers like sunlight on skin - soft, luminous, and quietly uplifting.
SERENITY
Built around calming chamomile, SERENITY is a tranquil blend of floral warmth and clean herbal air. It’s a breath of stillness - soothing, restorative, and effortlessly light.
HOW TO USE:
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Twist the bottom of the pen to dispense oil into the brush.
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Apply to fingertips, cuticles, nails, and under the free edge.
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Massage gently until absorbed.
- Use 2-3 times daily for best results.
NOW: ENGINEERED for ENDURANCE
Meet our advanced Doom Loop base and top coat systems — custom-blended in-house for strength, flexibility, and long-lasting wear.
Unlock the full potential of your manicure — see how our exclusive InfinityFlux™ formulas keep your color vibrant, smooth, and chip-resistant from start to finish.