About Doom Loop

Doom Loop Nails crafts premium, unique, and meticulously formulated small-batch nail lacquers.  We are Latino and LGBTQIA+ owned and operated in the heart of San Francisco, and we pride ourselves in developing cruelty-free, iconic, and stunning shades and effects for your nails, because we believe everyone deserves to look and feel their very best.

• 10 FREE*

• CRUELTY FREE

• MADE IN THE USA

*We never use Toluene, Formaldehyde, DBP- Dibutyl Phthalate, Formaldehyde Resin, Camphor, Xylene, Ethyl Tosylamide, Paraben, Fragrance, or Animal Products

Human Rights and Democracy

We are deeply passionate about human rights and democracy.

We are not a charity ourselves—just a small, independent brand committed to supporting causes we believe in. Doom Loop Naturals is not affiliated with any specific charity. Each month, we make independent donations to human rights organizations. Our support is voluntary, and we do not solicit donations on behalf of any organization.

Truth in Beauty Pledge

Here at Doom Loop we believe everyone deserves to look and feel their very best.

This means we have a responsibility in how we photograph, demo, and edit our product photos and videos.

We want each of you to be able to achieve the looks we demo in our photos, so here at Doom Loop we DON'T use generative AI or heavy digital editing to show off our unique nail lacquers.

We DO edit our images for lighting/exposure, altering backdrops, adjusting focus, cleaning up cuticles, and fixing minor mistakes, such as a speck of lacquer on a fingertip. Occassionaly we will color-correct a shade to more closely match what it looks like in real life.

Since we don't use heavy retouching techniques on our swatch photos, our small-batch indie nail lacquers look EVEN BETTER IN PERSON than they do in our photos.

And that's our Truth in Beauty Pledge.