Support Human Rights in Minnesota Now

At Doom Loop Nails, we stand for all human rights, social justice, constitutional rights, and the rule of law. That means supporting organizations and movements that protect people’s dignity, safety, and basic freedoms — whether that’s defending bodily autonomy, protecting civil liberties, or pushing back on our own leaders when policies or actions harm vulnerable communities. 

This month, we donated to the Immigrant Rapid Response Fund at the Women’s Foundation of Minnesota, which moves resources quickly to front‑line organizations providing legal aid, mutual aid, and essential support to immigrant families in urgent need.

Right now, immigrant communities in Minnesota are facing an intense and violent federal immigration (ICE) surge that’s generated widespread fear and protest and drawn national attention. Thousands of people have taken to the streets and participated in coordinated actions like economic blackouts to oppose these attacks and demand accountability and respect for civil and human rights. Human beings have been shot by Federal agents. This is vile and unacceptable on every level. T2.0 is weaponizing the government not only agaisnt the vulnerable, but even American Citizens. None of us are safe from this monstrous administration while they rampage unchecked by rule of law and accountabilty. 

As a two‑person micro‑brand, we don’t run sales‑based donation campaigns because in California, that requires formal charity contracts, state registrations, strict disclosures, per‑sale accounting, and ongoing legal oversight — compliance costs and administrative work that simply don’t scale for a tiny team with limited resources. Instead, we choose to donate directly and unconditionally to causes aligned with our values. 

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Base. Color. Topcoat. Engineered as a System.

Base coat. Color. Topcoat. Not just products. A system.

At Doom Loop, our base coats and topcoats aren’t generic formulas slapped under a logo. They’re custom-engineered to work together—chemically, mechanically, and visually—as a complete lacquer system.

Every base coat is designed with a specific job: adhesion, flexibility, reinforcement, wear behavior. Every topcoat is tuned to lock that work in, not fight it. Viscosity, solvent balance, resin choice, suspension - intentional. Tested. Built for our formulas.

Some brands treat base and top as afterthoughts. Stock formulas. Off-the-shelf. Good enough - until they aren’t.

At Doom Loop, the color is only one part of the experience. Longevity, performance, and how your nails feel after removal matter just as much. 

FORGE / FORGE PRIMER BASE COATS + RAPTOR QDTC

FORGE and FORGE PRIMER BASE COATS are engineered as a mechanical foundation, not a mere cosmetic base. They reinforce the nail plate, improve adhesion, and create a controlled surface that helps resist peeling and flex failure. RAPTOR QDTC is formulated to seal that structure without over-hardening - preserving flexibility while delivering fast-drying and durable protection.

FUSE STICKY BASE COAT + CLARITY GEL-LIKE TOPCOAT

FUSE PVB-FREE STICKY BASE COAT is a flexible, plasticizing base coat engineered to reinforce the natural nail without rigidity. It forms a tough but elastic film that moves with the nail plate, reducing micro-fractures, edge lifting, and peel-back.

CLARITY GEL-LIKE TOPCOAT is formulated to pair with that elastic foundation, sealing the system without over-hardening or shrink stress. The result is a unified, flexible result that maintains gloss and wear while allowing controlled flex instead of brittleness.

MAXIMUM WEAR METHOD

For maximum wear and structural integrity:

One coat FUSE + one coat FORGE or FORGE PRIMER + color + RAPTOR QDTC.

FUSE lays down a flexible reinforcing film that moves with the natural nail. FORGE or FORGE PRIMER builds mechanical strength and controlled rigidity on top of that elastic foundation. Color is applied as usual, 2–3 thin coats, and RAPTOR QDTC seals the system with fast-drying and durable protection.

This method helps distribute mechanical stress across layers, reducing peeling, edge failure, and premature breakdown.

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SYNTHETIC JOY is here!

Vivid magenta with a molten shift to gold and green at the edges, SYNTHETIC JOY is now activated. Like clockwork, the holidays click ever closer, gears of tradition grinding relentlessly towards the end of the year and the deepest darkest days. Plug SYNTHETIC JOY into your fingers and experience the magic firsthand.

And don't forget - we are in the midst of our DOOM FRIDAY sale and celebration - over a week of our best discounts and bonus gifts. 

Check it out!

DOOM FRIDAY IS LIVE NOW!

THIS IS NOT A TEST. DOOM FRIDAY IS LIVE NOW. 

THE DOOM LOOP EXTRAVAGANZA OF THE YEAR. 

Our best savings, awesome bonus gifts (check out that luxe bonus magnetic topper!) and even a LIMITED EDITION cuticle oil fragrance - BRÛLÉE. (It smells scrumptious!) But this isn't all - there will be a few more surprises still coming down your chimney this year. 

Doom Friday started at Midnight, Friday, November 21st, and the savings and gifts will run through Cyber Monday, December 1st. 

Every order receives one Limited Edition BRÛLÉE Doom Loop Cuticle Oil Pen.

SAVE ON YOUR ORDER:

• 12% OFF EVERY ORDER or...
• $30+ 17% OFF
• $60+  22% OFF
• $90+  27% OFF

Orders $50+ also receive an exclusive bonus Doom Loop shade - BEYOND THE SCARLET VALE, an amazing red magnetic topper!

As always, FREE SHIPPING on orders $50+ (after discounts).

*While Supplies Last. Doom Loop Insiders Members receive an extra 1% savings on any tier and FREE SHIPPING on orders $35+ (after discounts).

NEW HOLIDAY COLLECTION + DOOM FRIDAY UPDATES

First off, thanks to all of you in this awesome community and our lovely supporters! We are starting our sale early this year for DOOM FRIDAY - 11/21 through 12/1 (Cyber Monday). 

Why jam everything into one weekend? That just stresses everyone out! And we hate FOMO. More about that below!

Our Seven Shade Holiday Release...

A VERY DOOM LOOP CHRISTMAS IS AVAILABLE NOW!

We have a whole handful of holiday mischief to hoard for yourself (until the ghosts of holidays past haunt you) OR to stuff into other peoples’ socks. 🧦 

YULE TITHE, PICKLED ELVES, CINDER CLAWS, WINTER KILLS, THE WOLVES OF WINTER, DOOM FOR THE HOLIDAYS and the unhinged resurrection of SANTA WORSHIP - there’s something for everyone. Well, everyone you like, anyways. 

But PLEASE DON’T BUY THEM YET! 

They will be available if you REALLY can’t wait, but Thursday evening the whole shop shuts down as we activate …

DOOM FRIDAY. This is THE DOOM LOOP EXTRAVAGANZA OF THE YEAR. 

Our best savings, awesome bonus gifts (check out that luxe bonus magnetic topper!) and even a LIMITED EDITION cuticle oil fragrance - BRÛLÉE. (It smells scrumptious!) And don’t worry - there will be a few more surprises still coming down your chimney this year. 

Doom Friday starts at Midnight, Friday, November 21st, and the savings and gifts run through Cyber Monday, December 1st. 

Every order receives one Limited Edition BRÛLÉE Doom Loop Cuticle Oil Pen.

SAVE ON YOUR ORDER:

• 12% OFF EVERY ORDER or...
• $30+ 17% OFF
• $60+  22% OFF
• $90+  27% OFF

Orders $50+ also receive an exclusive bonus Doom Loop shade - BEYOND THE SCARLET VALE, an amazing red magnetic topper!

As always, FREE SHIPPING on orders $50+ (after discounts).

*While Supplies Last. Doom Loop Insiders Members receive an extra 1% savings on any tier and FREE SHIPPING on orders $35+ (after discounts).

OUR DOOM FRIDAY GIFT TO YOU: LIMITED EDITION BRÛLÉE CUTICLE OIL

BRÛLÉE is our exclusive Doom Loop holiday premium cuticle oil fragrance, featuring a tantalizing whiff of carmelized sugar laced with a hint of spices and cream. 

One BRÛLÉE Doom Loop Cutivle Oil Pen will be included with each order from Nov 21-Dec 1st as part of our Doom Friday Sale!

Formulated with a restorative blend of organic botanical oils: 
Jojoba Oil mimics your skin’s natural sebum to deliver deep hydration that absorbs instantly. Sweet Almond Oil softens and conditions with essential fatty acids and vitamins A and B, leaving the skin smooth and resilient. Grapeseed Oil is rich in antioxidants and linoleic acid, helping strengthen nails and support barrier repair while feeling weightless on the skin. Vitamin Eprovides antioxidant protection, defending against dryness and environmental stress while enhancing overall nail health and shine.

*This exclusive bonus gift will be sent with your order, no need to add anything to your cart. One per customer, while supplies last. 

DON'T MISS THIS EXCLUSIVE BONUS GIFT

This special magnetic topper is a bonus gift during our Doom Friday sale, from Nov 21-Dec 1st. Every order $50+ (after discounts and before taxes) will receive one standard 10 ml bottle of BEYOND THE SCARLET VALE while supplies last. 

BEYOND THE SCARLET VALE is a transformative red magnetic topper that drapes nails in a sheer crimson veil. A single coat leaves a faint ruby glow, while magnetized layers ignite a vivid, razor-bright red line that shimmers across any base. Shown here in one coat over black (VOIDLING) and white (BLANKLING), magnetized for 40 seconds.

*This exclusive bonus gift will be sent with your qualifiying order (spend $50+ after discounts, pre-tax), no need to add anything to your cart. One per customer, while supplies last. 

A VERY DOOM LOOP CHRISTMAS + DOOM FRIDAY SAVINGS

Our NEW Collection is almost here: 

A VERY DOOM LOOP CHRISTMAS, with our BRAND NEW holiday shades is dropping Wednesday, November 19th, followed by our biggest savings extravaganza of the year...

We couldn’t wait! Doom Friday starts at Midnight, Friday, November 21st, and the savings and gifts run through Cyber Monday, December 1st. 

Every order receives one Limited Edition BRÛLÉE Doom Loop Cuticle Oil Pen.

SAVE ON YOUR ORDER:

• 12% OFF EVERY ORDER or...
• $30+ 17% OFF
• $60+  22% OFF
• $90+  27% OFF

Orders $50+ also receive an exclusive bonus Doom Loop shade - BEYOND THE SCARLET VALE, an amazing red magnetic topper!

As always, FREE SHIPPING on orders $50+ (after discounts).

While Supplies Last. Doom Loop Insiders Members receive an extra 1% savings on any tier and FREE SHIPPING on orders $35+ (after discounts).

TRUTHS and ILLUSIONS drops 09.03.2025

Reality frays at the edges of illusions, and truth becomes negotiable. In these in-between times at the brink of dystopia, Doom Loop unveils 05 new shades powered by our exclusive new InfinityFLUX™ suspension formulas—including The Cassandra Complex, our most effortless, hyper-responsive multichrome magnetic, and a trio of shimmering, color-shifting multichromes. There’s something for everyone, and nothing is quite what it seems—watch for the drop 09.03.2025.

Well, it’s been a summer so far…

Well, it’s been a summer so far, hasn’t it? The endless batshit proclamations from the stable genius in DC (LOL), his breathtakingly illegal assault on Los Angeles, attacking citizens and humanity alike, while his vilest supporters thrill at the idea of feeding the vulnerable to alligators when they try to escape Florida’s literal concentration camp… and there’s no sign of the constant assault on reason and empathy and human rights letting up. 
Restless. Heartbreaking. Unsettling. Deeply and violently troubling. 
This is our summer. The Summer of Our Discontent.

So we persist. The rage is palpable. And we are exhausted. But there is hope. There is resistance. And none of us are done yet. 

Well, at least the turmoil has definitely done wonders for our creativity, and the rage has been bottled into some pretty new shades for this deeply flawed season. 

Golly this all sounds so trite - but in the midst of all this, we still must all find our joy. Fascism seeks to divide, to crush, and to destroy. We will not allow it. 

So here’s a new collection of Doom Loop shades for this Discontent. From the enigmatic magnetic haze of THE LAST SUMMERS to the eyeball-searing neon of PERSISTENCE OF VISIONS, we have tried to capture our fears and our dreams, bottling the boiling rage, and hoping for a miracle, a transformation, and transmutation from evil to joy. 

Sure it’s just nail polish. And it sparks joy. 

Summer feels like sun, so we’ve featured three new solar-reactive shades that transform in sunlight. But summer nights, well, that is a whole world unto itself. And when the sun dies, we have two glow in dark shades (glows?) to illuminate the darkness. 

The new collection is available in a specially priced complete set, or à la carte, whichever strikes your fancy. And for right now you can use code DISCONTENTED at checkout to save 13% on any order. 

Check it out here!