We are deeply passionate about human rights and democracy.

We are not a charity ourselves—just a small, independent brand committed to supporting causes we believe in. Doom Loop Naturals is not affiliated with any specific charity. Each month, we make independent donations to human rights organizations. Our support is voluntary, and we do not solicit donations on behalf of any organization.

This month, we have chosen to support Human Rights First, an independent advocacy and action organization that challenges America to live up to its ideals. They believe American leadership is essential in the struggle for human rights, so they push the U.S. government as well as private companies to respect human rights and the rule of law.

Just in time before you change your clocks for Daylight Savings Time! Our new shades are Doom Loop originals through and through - INFERNAL EQUINOX, BARELY HUMAN, SUPERUSER, TEMPUS SERPENTIS and KLEPTOCRACY (that's right, we didn't vote for it, but it's very much here.) Cheeky names, killer finishes, and of course a bit of an attitude. We will never back down - still raging against the current administration, and you can show your support with our ever-growing Resist Collection. Check out our exclusive new shades here!

Wait! There's more! Along with our new shades we are also introducing our glam new square bottles, plus we upgraded them with wider flat brushes so you can apply your new Doom Loop lacquers with ease!

The INFERNAL EQUINOX has been foretold. Our NEW fuchsia & cosmic blue shimmer nail polish releases this weekend, March 8th only at https://DoomLoopNails.com

SUPERUSER access granted. [Electric neon cyberpink] This weekend: March 08 @ https://DoomLoopNails.com

Meet TEMPUS SERPENTIS, our new slithery shifty blue-green polish, landing this weekend, March 8th, as one of our NEW shades for Spring.

Introducing BARELY HUMAN, our new deep copper-rosé sparkly nail polish, dropping this weekend, March 8th, as the first of our NEW shades for Spring.

If you’re reading this, you’re staying in The Doom Loop—this sneak peek is just for you!

The last few weeks under T2.0 have been a whirlwind of nightmares and misery—a maelstrom of lies and blame. But through it all, we’ve seen We the People come together and fight back in countless ways: protests, boycotts, organizing our allies, and standing strong against the onslaught.

At Doom Loop, when we’re not spreading messages of resistance, we’ve been hard at work crafting some incredible new additions for spring. Love it or hate it, Daylight Savings Time is coming! We personally love the longer days—new light brings new life, and new life calls for fresh looks for your nails.

We’re also introducing elegant new bottles with improved brushes—not only will your polish look even more stunning in the bottle, but it’ll also be easier to apply, helping you get the perfect look for the season ahead.

Stay tuned—we’ll be rolling out more updates and details as we get closer to Daylight Savings Time 2025.

If you are like most decent people, the last week has been absolutely exhausting. We have been assaulted with a flurry of nightmarish dictates from an unhinged madman, we have seen our values shredded and our institutions mocked. 

So it's time to take a breath. Winter is slowly dwindling, the sunlight dawdles later and later, and soon the world will awaken to Spring again. 

And of course here at Doom Loop that means we will be introducing some brand new shades for the new season.

Watch this space for the drop!

This first week of T2.0 has been a stark reminder of the ongoing struggle for justice, compassion, and humanity. As oppressive voices grow louder and try to sow division, we stand always with those fighting for truth and justice.

New executive orders, some blatantly illegal and unconstitutional, threaten us all. This is not normal. This is not okay. And we cannot stop fighting and calling out injustice, evil, and lies.

These are difficult times, and they are, despite all our best efforts, the most interesting of times. Together, we can rise to the occasion, and help shape history.

For us, nail polish isn’t only about beauty—it’s about power. Every swipe of lacquer is a swipe against cruelty, a declaration that we will not back down. We believe self-expression is a revolutionary act, and we’re here to help you shine while making your voice heard.

Stay tuned for more updates. Let’s refuse. Let’s resist. Together.

... a crazed and ineffective president tried to claw power from the People, ignoring their vote and rejecting the election results. His supporters attacked the Capitol and threatened elected representatives and his own vice president to try to stop certifying Biden's win. Make no mistake, this was a disqualifying act of treason, and it is shameful Republican representatives and our own justice department failed to uphold our laws and defend our nation. 

We will never forget.