Here at Doom Loop we refuse to comply with the oppressive ideals of the incoming administration. We stand firmly against fascism and for the protection of human rights for all. With the inauguration looming ahead of us, we created our new shade - REFUSE AND RESIST as a symbol of defiance, unity, and hope—a declaration that we will not be silenced or stand by as the rights of marginalized communities are stripped away.

To support the fight for justice, equality, and human dignity, a portion of every sale of our new REFUSE AND RESIST nail polish will be donated to human rights organizations working tirelessly across the United States. Together, we can stand for all that is right and true and make a difference. 

... a crazed and ineffective president tried to claw power from the People, ignoring their vote and rejecting the election results. His supporters attacked the Capitol and threatened elected representatives and his own vice president to try to stop certifying Biden's win. Make no mistake, this was a disqualifying act of treason, and it is shameful Republican representatives and our own justice department failed to uphold our laws and defend our nation. 

We will never forget. 

If you are anything like us, the fall of summer and the rise of winter means the holidays are almost here. This year we've introduced some fun new looks for your own holiday nails!

First, a delightful new MAGNETIC POLISH that combines a lush shimmery plum base with a mischievous shifty green magnetized for your pleasure. Just apply a generous swipe to your nails and alter your look with a strong magnet before it dries. As with any magnetic lacquer, there's a bit of a trick - after you apply your topcoat you're going to want to use that magnet again to freeze your design before it dries. We've had great luck with a quick dry topcoat in our testing, and it makes the process speedier than waiting for each nail to dry with a standard topcoat. Each gorgeous bottle of SUGARPLUM SCARY is packed with attitude and ready for all your holiday plans!

Next for those with some more ... devious ... holiday scheming in mind we have the mean shining green of TWO SIZES TOO SMALL. Your heart may be normal sized but let's face it, sometimes we just want to glower from a mountaintop or, you know, steal some Christmas. Even if you just want to spend your winter days in a more traditional way, with family and Roast Beast, (or not, if you are cruelty-free like our nail polish), Doom Loop has you covered. 

And last but not least, don't worry, we didn't forget the Big Guy. All hail SANTA WORSHIP! This violently merry crimson-glitter-speckled wonder is the answer to every holiday manicure. The classic colors of red and white get a little twist with a slight greenish hint of shimmer in just the right light, but mostly, it's ermine white with splashes of Christmassy crimson. Did we mention it's GLITTER? So, like most chunky glitter polishes you are gonna want to seal this with a nice plump shiny topcoat and you are good to go! It's holiday magic, with a naughty little edge. Perfect for all your yuletide schemes!

Did I mention all these beautiful shades are on sale for a limited time so there's never been a better time to add a little ho ho ho to your nails, and hey, it's the holidays, so stuff some in your friends' stockings too!

Stay in Doom Loop is your go-to source for news about our bold, handcrafted nail lacquers made right here in San Francisco. We’re all about creating premium, small-batch polishes with standout colors and unique, multidimensional effects that reflect your individuality.

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