Our NEW Collection is almost here: 

A VERY DOOM LOOP CHRISTMAS, with our BRAND NEW holiday shades is dropping Wednesday, November 19th, followed by our biggest savings extravaganza of the year...

We couldn’t wait! Doom Friday starts at Midnight, Friday, November 21st, and the savings and gifts run through Cyber Monday, December 1st. 

Every order receives one Limited Edition BRÛLÉE Doom Loop Cuticle Oil Pen.

SAVE ON YOUR ORDER:

• 12% OFF EVERY ORDER or...
• $30+ 17% OFF
• $60+  22% OFF
• $90+  27% OFF

Orders $50+ also receive an exclusive bonus Doom Loop shade - BEYOND THE SCARLET VALE, an amazing red magnetic topper!

As always, FREE SHIPPING on orders $50+ (after discounts).

While Supplies Last. Doom Loop Insiders Members receive an extra 1% savings on any tier and FREE SHIPPING on orders $35+ (after discounts).

BRÛLÉE is our exclusive Doom Loop holiday premium cuticle oil fragrance, featuring a tantalizing whiff of carmelized sugar laced with a hint of spices and cream. 

One BRÛLÉE Doom Loop Cutivle Oil Pen will be included with each order from Nov 21-Dec 1st as part of our Doom Friday Sale!

Formulated with a restorative blend of organic botanical oils: 
Jojoba Oil mimics your skin’s natural sebum to deliver deep hydration that absorbs instantly. Sweet Almond Oil softens and conditions with essential fatty acids and vitamins A and B, leaving the skin smooth and resilient. Grapeseed Oil is rich in antioxidants and linoleic acid, helping strengthen nails and support barrier repair while feeling weightless on the skin. Vitamin Eprovides antioxidant protection, defending against dryness and environmental stress while enhancing overall nail health and shine.

*This exclusive bonus gift will be sent with your order, no need to add anything to your cart. One per customer, while supplies last. 

This special magnetic topper is a bonus gift during our Doom Friday sale, from Nov 21-Dec 1st. Every order $50+ (after discounts and before taxes) will receive one standard 10 ml bottle of BEYOND THE SCARLET VALE while supplies last. 

BEYOND THE SCARLET VALE is a transformative red magnetic topper that drapes nails in a sheer crimson veil. A single coat leaves a faint ruby glow, while magnetized layers ignite a vivid, razor-bright red line that shimmers across any base. Shown here in one coat over black (VOIDLING) and white (BLANKLING), magnetized for 40 seconds.

*This exclusive bonus gift will be sent with your qualifiying order (spend $50+ after discounts, pre-tax), no need to add anything to your cart. One per customer, while supplies last. 

Reality frays at the edges of illusions, and truth becomes negotiable. In these in-between times at the brink of dystopia, Doom Loop unveils 05 new shades powered by our exclusive new InfinityFLUX™ suspension formulas—including The Cassandra Complex, our most effortless, hyper-responsive multichrome magnetic, and a trio of shimmering, color-shifting multichromes. There’s something for everyone, and nothing is quite what it seems—watch for the drop 09.03.2025.

Well, it’s been a summer so far, hasn’t it? The endless batshit proclamations from the stable genius in DC (LOL), his breathtakingly illegal assault on Los Angeles, attacking citizens and humanity alike, while his vilest supporters thrill at the idea of feeding the vulnerable to alligators when they try to escape Florida’s literal concentration camp… and there’s no sign of the constant assault on reason and empathy and human rights letting up. 
Restless. Heartbreaking. Unsettling. Deeply and violently troubling. 
This is our summer. The Summer of Our Discontent.

So we persist. The rage is palpable. And we are exhausted. But there is hope. There is resistance. And none of us are done yet. 

Well, at least the turmoil has definitely done wonders for our creativity, and the rage has been bottled into some pretty new shades for this deeply flawed season. 

Golly this all sounds so trite - but in the midst of all this, we still must all find our joy. Fascism seeks to divide, to crush, and to destroy. We will not allow it. 

So here’s a new collection of Doom Loop shades for this Discontent. From the enigmatic magnetic haze of THE LAST SUMMERS to the eyeball-searing neon of PERSISTENCE OF VISIONS, we have tried to capture our fears and our dreams, bottling the boiling rage, and hoping for a miracle, a transformation, and transmutation from evil to joy. 

Sure it’s just nail polish. And it sparks joy. 

Summer feels like sun, so we’ve featured three new solar-reactive shades that transform in sunlight. But summer nights, well, that is a whole world unto itself. And when the sun dies, we have two glow in dark shades (glows?) to illuminate the darkness. 

The new collection is available in a specially priced complete set, or à la carte, whichever strikes your fancy. And for right now you can use code DISCONTENTED at checkout to save 13% on any order. 

Check it out here! 

A new collection of simmering summer shades seething with the rage of a thousand suns. Soon. From Doom Loop Nails. 

So much has happened this month it barely even feels like June. We were in LA the weekend people started pushing back against ICE. We were at a wedding when the Orange Scourge decided to call in the National Guard. Then the MARINES. And for what? For NOTHING. We were there. LA was not under siege. Protests were peaceable. This was yet another escalation, a new realization of the authoritarian fantasies of our ever-failing administration. How dare Americans try to protect their neighbors, their friends, the rule of law? Due process - it's for EVERYONE. 

And the protests that followed? Magnificent. Americans everywhere turning out to take to the streets in solidarity, to push back against the nightmarish overreach and inhumane policies of this corrupt administraiton. No kings, no tyrants. The message couldn't be clearer. 

And all the while, this is Pride Month. We're proud of who we are, and our communities. We're a proudly LGBTQIA+ brand, and despite all the challenges PRIDE IS NOT CANCELLED. If anything, it's more important than ever. And from the chaos, we will rise. We will prevail. 

So whether you are celebrating pride for yourself, your friends or family, or as a much-needed ally, we're celebrating with you. 

Oh yes, we have some cool new stuff too. Check out our six new neon jelly shades - they are not only gorgeous and glowing under black light, but each feature magnetic shimmering effects - because we all deserve to be a bit extra sometimes. You can pick and choose your favorites, and if you can't decide - the set of six is available as our new PRIDE IS ELECTRIC collection - at a special low price. Check it out here.

Happy Pride from Doom Loop Nails! 🏳️‍🌈

We’re thrilled to see some of our exciting Doom Loop shades featured in BG's Polished Paradise! Check out the write-up here. Her whole blog is fantastic and we're so proud to be included! Also, don't miss her adorable kitty helping showcase PINK PONY 💜 

 Pride didn’t start with a brand deal.
Pride started as a riot.

At Compton’s Cafeteria, and at Stonewall — Led by trans women, street kids, and sex workers—criminalized just for existing. Pride has always meant resistance. Pride has always meant survival.

We’re a queer- and Latin-owned brand. And yes, we make amazing nail polish. But we’re not here just to sell you some rainbow identity. Too many brands show up in June for the vibe, then vanish when things get tough. And this June, some won't even show up at all. That’s not pride—it’s marketing. "Rainbow Capitalism."

So What Can You Do?
❤️ Donate to grassroots organizations 
🧡 Call your reps
💛 Don't tolerate injustice
💚 Go to protests
💙 Speak up!
💜 Protect trans people, queer youth, and anyone being targeted

Here’s the truth: queer liberation helps everyone.
Homophobia, transphobia, racism—these systems are connected. Fighting for the marginalized & standing up for the minority means fighting for a better, safer world for everyone.

So absolutely, yes, support LGBTQIA+ businesses—we’re proud to be one.
But more than that, PLEASE: Get involved. Stay loud. Stay active.

Pride is not just a celebration — Pride is a call to action. Pride was, and is, a riot.