Well, it’s been a summer so far, hasn’t it? The endless batshit proclamations from the stable genius in DC (LOL), his breathtakingly illegal assault on Los Angeles, attacking citizens and humanity alike, while his vilest supporters thrill at the idea of feeding the vulnerable to alligators when they try to escape Florida’s literal concentration camp… and there’s no sign of the constant assault on reason and empathy and human rights letting up. 
Restless. Heartbreaking. Unsettling. Deeply and violently troubling. 
This is our summer. The Summer of Our Discontent.

So we persist. The rage is palpable. And we are exhausted. But there is hope. There is resistance. And none of us are done yet. 

Well, at least the turmoil has definitely done wonders for our creativity, and the rage has been bottled into some pretty new shades for this deeply flawed season. 

Golly this all sounds so trite - but in the midst of all this, we still must all find our joy. Fascism seeks to divide, to crush, and to destroy. We will not allow it. 

So here’s a new collection of Doom Loop shades for this Discontent. From the enigmatic magnetic haze of THE LAST SUMMERS to the eyeball-searing neon of PERSISTENCE OF VISIONS, we have tried to capture our fears and our dreams, bottling the boiling rage, and hoping for a miracle, a transformation, and transmutation from evil to joy. 

Sure it’s just nail polish. And it sparks joy. 

Summer feels like sun, so we’ve featured three new solar-reactive shades that transform in sunlight. But summer nights, well, that is a whole world unto itself. And when the sun dies, we have two glow in dark shades (glows?) to illuminate the darkness. 

The new collection is available in a specially priced complete set, or à la carte, whichever strikes your fancy. And for right now you can use code DISCONTENTED at checkout to save 13% on any order. 

Check it out here! 

A new collection of simmering summer shades seething with the rage of a thousand suns. Soon. From Doom Loop Nails. 

So much has happened this month it barely even feels like June. We were in LA the weekend people started pushing back against ICE. We were at a wedding when the Orange Scourge decided to call in the National Guard. Then the MARINES. And for what? For NOTHING. We were there. LA was not under siege. Protests were peaceable. This was yet another escalation, a new realization of the authoritarian fantasies of our ever-failing administration. How dare Americans try to protect their neighbors, their friends, the rule of law? Due process - it's for EVERYONE. 

And the protests that followed? Magnificent. Americans everywhere turning out to take to the streets in solidarity, to push back against the nightmarish overreach and inhumane policies of this corrupt administraiton. No kings, no tyrants. The message couldn't be clearer. 

And all the while, this is Pride Month. We're proud of who we are, and our communities. We're a proudly LGBTQIA+ brand, and despite all the challenges PRIDE IS NOT CANCELLED. If anything, it's more important than ever. And from the chaos, we will rise. We will prevail. 

So whether you are celebrating pride for yourself, your friends or family, or as a much-needed ally, we're celebrating with you. 

Oh yes, we have some cool new stuff too. Check out our six new neon jelly shades - they are not only gorgeous and glowing under black light, but each feature magnetic shimmering effects - because we all deserve to be a bit extra sometimes. You can pick and choose your favorites, and if you can't decide - the set of six is available as our new PRIDE IS ELECTRIC collection - at a special low price. Check it out here.

Happy Pride from Doom Loop Nails! 🏳️‍🌈

We’re thrilled to see some of our exciting Doom Loop shades featured in BG's Polished Paradise! Check out the write-up here. Her whole blog is fantastic and we're so proud to be included! Also, don't miss her adorable kitty helping showcase PINK PONY 💜 

 Pride didn’t start with a brand deal.
Pride started as a riot.

At Compton’s Cafeteria, and at Stonewall — Led by trans women, street kids, and sex workers—criminalized just for existing. Pride has always meant resistance. Pride has always meant survival.

We’re a queer- and Latin-owned brand. And yes, we make amazing nail polish. But we’re not here just to sell you some rainbow identity. Too many brands show up in June for the vibe, then vanish when things get tough. And this June, some won't even show up at all. That’s not pride—it’s marketing. "Rainbow Capitalism."

So What Can You Do?
❤️ Donate to grassroots organizations 
🧡 Call your reps
💛 Don't tolerate injustice
💚 Go to protests
💙 Speak up!
💜 Protect trans people, queer youth, and anyone being targeted

Here’s the truth: queer liberation helps everyone.
Homophobia, transphobia, racism—these systems are connected. Fighting for the marginalized & standing up for the minority means fighting for a better, safer world for everyone.

So absolutely, yes, support LGBTQIA+ businesses—we’re proud to be one.
But more than that, PLEASE: Get involved. Stay loud. Stay active.

Pride is not just a celebration — Pride is a call to action. Pride was, and is, a riot.

Wow. This has been quite a year so far … every day is a new exhausting edict from the grifter-in-chief or some other shiny new vileness from his idiot minions. The tariffs. The human rights abuses. The gaslighting. And it’s not even June yet! 

We are NOT raising our prices. In fact, we have introduced new $5 flat rate shipping for all orders - and free shipping for any order $50+

And yes, our expenses have grown. But we want our polish to be fun and affordable, and we aren’t going to let ANYONE steal even a bit of our joy.

And if you’ve been following us, you know we have joy to spare. Whether gleefully crafting our new thermal COUCH FKR, or joyously jabbing at orangeman tariffs, or proudly RECLAIMING the color red, it’s what we do.

And now we are excited to announce we have some great new additions to Doom Loop Nails - RED BELONGS TO US, a sparkly red jelly that I’m actually wearing right now, THE WEIGHT OF THE STARS, our cool and moody cosmic holo magnetic, THE MADNESS OF CROWDS, a flake-speckled slick multichrome, the metallic duochromic shifter CALEDONIAN ASYLUM, and the ethereal holo topper YE WINGED WINDS. Also available right now - a limited time set PRIDE IS ELECTRIC- 6 brand new neon jelly shades inspired by the classic Pride flag 🏳️‍🌈 colors for a special low price.

We’re beyond grateful that we have this opportunity to put just a bit more joy into the world, and use our voice to try to make a difference. Thank you everyone, thank you so much! 

You can check everything out here:

https://doomloopnails.com

We’re proud to be spotlighted in Woman’s Week as a queer and Latino-owned indie polish brand blending bold color with bold values.

We’re thrilled to share that Doom Loop Nails has been featured in Woman’s Week—a major moment for our small, San Francisco-based nail polish brand. The article highlights our activist roots, commitment to the LGBTQIA+ and Latino communities, and why handmade, indie polish still matters in a corporate beauty world.

Why This Matters

From our pigment choices to our protest polish lines, everything we do is intentional. This feature lifts up the heart of what we create: bold, rebellious colors for every body.

Thank You for Supporting Us

Whether you’ve been rocking Doom Loop Nails since day one or just found us through the article, thank you. 

Read the full Woman’s Week feature here.

These are wild, uncertain times — so we’re keeping things simple.

💅 Free shipping on all U.S. orders over $50

💅 Free shipping over $35 for Doom Loop Insiders

💅 $5 flat rate shipping on all other U.S. orders

We’re also choosing not to raise prices, even with looming tariff hikes.

We’d rather stand with our community than pass the cost on to you.

You definitely didn't ask for it! But it's almost here! The newest addition to our Resist Collection - COUCH FKR. (Spare vowels not included). Deep plum to pink as the temperature rises, with nasty little shifty shiny green flakes. 

Doom Loop Nails - never shut up and WEAR WHAT YOU LIKE.