Pride didn’t start with a brand deal.
Pride started as a riot.

At Compton’s Cafeteria, and at Stonewall — Led by trans women, street kids, and sex workers—criminalized just for existing. Pride has always meant resistance. Pride has always meant survival.

We’re a queer- and Latin-owned brand. And yes, we make amazing nail polish. But we’re not here just to sell you some rainbow identity. Too many brands show up in June for the vibe, then vanish when things get tough. And this June, some won't even show up at all. That’s not pride—it’s marketing. "Rainbow Capitalism."

So What Can You Do?
❤️ Donate to grassroots organizations 
🧡 Call your reps
💛 Don't tolerate injustice
💚 Go to protests
💙 Speak up!
💜 Protect trans people, queer youth, and anyone being targeted

Here’s the truth: queer liberation helps everyone.
Homophobia, transphobia, racism—these systems are connected. Fighting for the marginalized & standing up for the minority means fighting for a better, safer world for everyone.

So absolutely, yes, support LGBTQIA+ businesses—we’re proud to be one.
But more than that, PLEASE: Get involved. Stay loud. Stay active.

Pride is not just a celebration — Pride is a call to action. Pride was, and is, a riot.

Wow. This has been quite a year so far … every day is a new exhausting edict from the grifter-in-chief or some other shiny new vileness from his idiot minions. The tariffs. The human rights abuses. The gaslighting. And it’s not even June yet! 

We are NOT raising our prices. In fact, we have introduced new $5 flat rate shipping for all orders - and free shipping for any order $50+

And yes, our expenses have grown. But we want our polish to be fun and affordable, and we aren’t going to let ANYONE steal even a bit of our joy.

And if you’ve been following us, you know we have joy to spare. Whether gleefully crafting our new thermal COUCH FKR, or joyously jabbing at orangeman tariffs, or proudly RECLAIMING the color red, it’s what we do.

And now we are excited to announce we have some great new additions to Doom Loop Nails - RED BELONGS TO US, a sparkly red jelly that I’m actually wearing right now, THE WEIGHT OF THE STARS, our cool and moody cosmic holo magnetic, THE MADNESS OF CROWDS, a flake-speckled slick multichrome, the metallic duochromic shifter CALEDONIAN ASYLUM, and the ethereal holo topper YE WINGED WINDS. Also available right now through June - a limited time set PRIDE IS A RIOT - 6 of our popular shades in the classic Pride flag 🏳️‍🌈 colors for a special low price.

We’re beyond grateful that we have this opportunity to put just a bit more joy into the world, and use our voice to try to make a difference. Thank you everyone, thank you so much! 

You can check everything out here:

https://doomloopnails.com

We’re proud to be spotlighted in Woman’s Week as a queer and Latino-owned indie polish brand blending bold color with bold values.

We’re thrilled to share that Doom Loop Nails has been featured in Woman’s Week—a major moment for our small, San Francisco-based nail polish brand. The article highlights our activist roots, commitment to the LGBTQIA+ and Latino communities, and why handmade, indie polish still matters in a corporate beauty world.

Why This Matters

From our pigment choices to our protest polish lines, everything we do is intentional. This feature lifts up the heart of what we create: bold, rebellious colors for every body.

Thank You for Supporting Us

Whether you’ve been rocking Doom Loop Nails since day one or just found us through the article, thank you. 

Read the full Woman’s Week feature here.

These are wild, uncertain times — so we’re keeping things simple.

💅 Free shipping on all U.S. orders over $50

💅 Free shipping over $35 for Doom Loop Insiders

💅 $5 flat rate shipping on all other U.S. orders

We’re also choosing not to raise prices, even with looming tariff hikes.

We’d rather stand with our community than pass the cost on to you.

You definitely didn't ask for it! But it's almost here! The newest addition to our Resist Collection - COUCH FKR. (Spare vowels not included). Deep plum to pink as the temperature rises, with nasty little shifty shiny green flakes. 

Doom Loop Nails - never shut up and WEAR WHAT YOU LIKE.

We know everything going on lately in the world and especially the US has been pretty terrifying lately, to say the least. Whether it’s the constant stream of human rights violations, illegal tariffs, infuriating our neighbors and allies, or whatever latest fresh horrors spewing from our mad wanna-be-dictator, this is a moment in history that none of us wanted to live. We are scared. And we have chosen to fight back, and use whatever voice we have to sound the alarm. We will not be silenced. 

And at least we can channel our outrage into our work; making these shades has been a catharsis, and a colorful record of our passions and fears. Doom Loop was born in chaos, and forged in defiance.

Our new Corrupted Collection is a trio of corrupt new shades, each with its own spin on the maddening contradictions of existence:

LAWFUL CHAOS, a mind-altering multichrome, FAUST’S PRICE, a devil’s bargain of a magnetic, and the spellbinding simmering darkness of RUINCHARMED.

Find them here.

We are deeply passionate about human rights and democracy.

We are not a charity ourselves—just a small, independent brand committed to supporting causes we believe in. Doom Loop Naturals is not affiliated with any specific charity. Each month, we make independent donations to human rights organizations. Our support is voluntary, and we do not solicit donations on behalf of any organization.

This month, we have chosen to support the ACLU, who has very much stepped up to resist the constant attacks on rule of law and due process in T2.0's admin. The work they have recently done is nothing short of heroic and they need all the support the American people can offer. 

At Doom Loop Nails, we handcraft all our polish right here in the U.S.—but the truth is, the most innovative finishes, shimmers, and specialty pigments only come from overseas, especially from Chinese manufacturers. That’s not because we want to outsource—it’s because no one in the U.S. makes these materials at the scale, quality, or innovation level that our formulas demand.

Reproducing that capability here would require billions in infrastructure, specialized equipment, and decades of technical knowledge—and that’s just not realistic for indie businesses or even most domestic suppliers.

This administration’s reckless tariff policies have made our costs unpredictable and our planning impossible. We have no idea what we’ll be charged when our supplies arrive—every shipment is now a gamble. And that volatility doesn’t hit billion-dollar corporations—it hits us: small, LGBTQIA+ and Latino makers trying to stay afloat.

We are all part of a global economy. Free trade has always been part of what made the U.S. dynamic, creative, and economically powerful. These shortsighted trade wars aren’t helping workers—they’re destroying the innovation and access that actually made this country great.

We’re committed to keeping our prices fair and being honest with you about what we’re facing. But make no mistake: these tariffs are not helping American small businesses. They’re gutting the ones that actually make things.

We are deeply passionate about human rights and democracy.

We are not a charity ourselves—just a small, independent brand committed to supporting causes we believe in. Doom Loop Naturals is not affiliated with any specific charity. Each month, we make independent donations to human rights organizations. Our support is voluntary, and we do not solicit donations on behalf of any organization.

This month, we have chosen to support Human Rights First, an independent advocacy and action organization that challenges America to live up to its ideals. They believe American leadership is essential in the struggle for human rights, so they push the U.S. government as well as private companies to respect human rights and the rule of law.