We know everything going on lately in the world and especially the US has been pretty terrifying lately, to say the least. Whether it’s the constant stream of human rights violations, illegal tariffs, infuriating our neighbors and allies, or whatever latest fresh horrors spewing from our mad wanna-be-dictator, this is a moment in history that none of us wanted to live. We are scared. And we have chosen to fight back, and use whatever voice we have to sound the alarm. We will not be silenced. 

And at least we can channel our outrage into our work; making these shades has been a catharsis, and a colorful record of our passions and fears. Doom Loop was born in chaos, and forged in defiance.

Our new Corrupted Collection is a trio of corrupt new shades, each with its own spin on the maddening contradictions of existence:

LAWFUL CHAOS, a mind-altering multichrome, FAUST’S PRICE, a devil’s bargain of a magnetic, and the spellbinding simmering darkness of RUINCHARMED.

Find them here.

We are deeply passionate about human rights and democracy.

We are not a charity ourselves—just a small, independent brand committed to supporting causes we believe in. Doom Loop Naturals is not affiliated with any specific charity. Each month, we make independent donations to human rights organizations. Our support is voluntary, and we do not solicit donations on behalf of any organization.

This month, we have chosen to support the ACLU, who has very much stepped up to resist the constant attacks on rule of law and due process in T2.0's admin. The work they have recently done is nothing short of heroic and they need all the support the American people can offer. 

At Doom Loop Nails, we handcraft all our polish right here in the U.S.—but the truth is, the most innovative finishes, shimmers, and specialty pigments only come from overseas, especially from Chinese manufacturers. That’s not because we want to outsource—it’s because no one in the U.S. makes these materials at the scale, quality, or innovation level that our formulas demand.

Reproducing that capability here would require billions in infrastructure, specialized equipment, and decades of technical knowledge—and that’s just not realistic for indie businesses or even most domestic suppliers.

This administration’s reckless tariff policies have made our costs unpredictable and our planning impossible. We have no idea what we’ll be charged when our supplies arrive—every shipment is now a gamble. And that volatility doesn’t hit billion-dollar corporations—it hits us: small, LGBTQIA+ and Latino makers trying to stay afloat.

We are all part of a global economy. Free trade has always been part of what made the U.S. dynamic, creative, and economically powerful. These shortsighted trade wars aren’t helping workers—they’re destroying the innovation and access that actually made this country great.

We’re committed to keeping our prices fair and being honest with you about what we’re facing. But make no mistake: these tariffs are not helping American small businesses. They’re gutting the ones that actually make things.

We are deeply passionate about human rights and democracy.

We are not a charity ourselves—just a small, independent brand committed to supporting causes we believe in. Doom Loop Naturals is not affiliated with any specific charity. Each month, we make independent donations to human rights organizations. Our support is voluntary, and we do not solicit donations on behalf of any organization.

This month, we have chosen to support Human Rights First, an independent advocacy and action organization that challenges America to live up to its ideals. They believe American leadership is essential in the struggle for human rights, so they push the U.S. government as well as private companies to respect human rights and the rule of law.

Just in time before you change your clocks for Daylight Savings Time! Our new shades are Doom Loop originals through and through - INFERNAL EQUINOX, BARELY HUMAN, SUPERUSER, TEMPUS SERPENTIS and KLEPTOCRACY (that's right, we didn't vote for it, but it's very much here.) Cheeky names, killer finishes, and of course a bit of an attitude. We will never back down - still raging against the current administration, and you can show your support with our ever-growing Resist Collection. Check out our exclusive new shades here!

Wait! There's more! Along with our new shades we are also introducing our glam new square bottles, plus we upgraded them with wider flat brushes so you can apply your new Doom Loop lacquers with ease!

The INFERNAL EQUINOX has been foretold. Our NEW fuchsia & cosmic blue shimmer nail polish releases this weekend, March 8th only at https://DoomLoopNails.com

SUPERUSER access granted. [Electric neon cyberpink] This weekend: March 08 @ https://DoomLoopNails.com

Meet TEMPUS SERPENTIS, our new slithery shifty blue-green polish, landing this weekend, March 8th, as one of our NEW shades for Spring.

Introducing BARELY HUMAN, our new deep copper-rosé sparkly nail polish, dropping this weekend, March 8th, as the first of our NEW shades for Spring.