Vivid magenta with a molten shift to gold and green at the edges, SYNTHETIC JOY is now activated. Like clockwork, the holidays click ever closer, gears of tradition grinding relentlessly towards the end of the year and the deepest darkest days. Plug SYNTHETIC JOY into your fingers and experience the magic firsthand.

And don't forget - we are in the midst of our DOOM FRIDAY sale and celebration - over a week of our best discounts and bonus gifts. 

Check it out!

THIS IS NOT A TEST. DOOM FRIDAY IS LIVE NOW. 

THE DOOM LOOP EXTRAVAGANZA OF THE YEAR. 

Our best savings, awesome bonus gifts (check out that luxe bonus magnetic topper!) and even a LIMITED EDITION cuticle oil fragrance - BRÛLÉE. (It smells scrumptious!) But this isn't all - there will be a few more surprises still coming down your chimney this year. 

Doom Friday started at Midnight, Friday, November 21st, and the savings and gifts will run through Cyber Monday, December 1st. 

Every order receives one Limited Edition BRÛLÉE Doom Loop Cuticle Oil Pen.

SAVE ON YOUR ORDER:

• 12% OFF EVERY ORDER or...
• $30+ 17% OFF
• $60+  22% OFF
• $90+  27% OFF

Orders $50+ also receive an exclusive bonus Doom Loop shade - BEYOND THE SCARLET VALE, an amazing red magnetic topper!

As always, FREE SHIPPING on orders $50+ (after discounts).

*While Supplies Last. Doom Loop Insiders Members receive an extra 1% savings on any tier and FREE SHIPPING on orders $35+ (after discounts).

First off, thanks to all of you in this awesome community and our lovely supporters! We are starting our sale early this year for DOOM FRIDAY - 11/21 through 12/1 (Cyber Monday). 

Why jam everything into one weekend? That just stresses everyone out! And we hate FOMO. More about that below!

Our Seven Shade Holiday Release...

A VERY DOOM LOOP CHRISTMAS IS AVAILABLE NOW!

We have a whole handful of holiday mischief to hoard for yourself (until the ghosts of holidays past haunt you) OR to stuff into other peoples’ socks. 🧦 

YULE TITHE, PICKLED ELVES, CINDER CLAWS, WINTER KILLS, THE WOLVES OF WINTER, DOOM FOR THE HOLIDAYS and the unhinged resurrection of SANTA WORSHIP - there’s something for everyone. Well, everyone you like, anyways. 

But PLEASE DON’T BUY THEM YET! 

They will be available if you REALLY can’t wait, but Thursday evening the whole shop shuts down as we activate …

DOOM FRIDAY. This is THE DOOM LOOP EXTRAVAGANZA OF THE YEAR. 

Our best savings, awesome bonus gifts (check out that luxe bonus magnetic topper!) and even a LIMITED EDITION cuticle oil fragrance - BRÛLÉE. (It smells scrumptious!) And don’t worry - there will be a few more surprises still coming down your chimney this year. 

Doom Friday starts at Midnight, Friday, November 21st, and the savings and gifts run through Cyber Monday, December 1st. 

Every order receives one Limited Edition BRÛLÉE Doom Loop Cuticle Oil Pen.

SAVE ON YOUR ORDER:

• 12% OFF EVERY ORDER or...
• $30+ 17% OFF
• $60+  22% OFF
• $90+  27% OFF

Orders $50+ also receive an exclusive bonus Doom Loop shade - BEYOND THE SCARLET VALE, an amazing red magnetic topper!

As always, FREE SHIPPING on orders $50+ (after discounts).

*While Supplies Last. Doom Loop Insiders Members receive an extra 1% savings on any tier and FREE SHIPPING on orders $35+ (after discounts).

BRÛLÉE is our exclusive Doom Loop holiday premium cuticle oil fragrance, featuring a tantalizing whiff of carmelized sugar laced with a hint of spices and cream. 

One BRÛLÉE Doom Loop Cutivle Oil Pen will be included with each order from Nov 21-Dec 1st as part of our Doom Friday Sale!

Formulated with a restorative blend of organic botanical oils: 
Jojoba Oil mimics your skin’s natural sebum to deliver deep hydration that absorbs instantly. Sweet Almond Oil softens and conditions with essential fatty acids and vitamins A and B, leaving the skin smooth and resilient. Grapeseed Oil is rich in antioxidants and linoleic acid, helping strengthen nails and support barrier repair while feeling weightless on the skin. Vitamin Eprovides antioxidant protection, defending against dryness and environmental stress while enhancing overall nail health and shine.

*This exclusive bonus gift will be sent with your order, no need to add anything to your cart. One per customer, while supplies last. 

This special magnetic topper is a bonus gift during our Doom Friday sale, from Nov 21-Dec 1st. Every order $50+ (after discounts and before taxes) will receive one standard 10 ml bottle of BEYOND THE SCARLET VALE while supplies last. 

BEYOND THE SCARLET VALE is a transformative red magnetic topper that drapes nails in a sheer crimson veil. A single coat leaves a faint ruby glow, while magnetized layers ignite a vivid, razor-bright red line that shimmers across any base. Shown here in one coat over black (VOIDLING) and white (BLANKLING), magnetized for 40 seconds.

*This exclusive bonus gift will be sent with your qualifiying order (spend $50+ after discounts, pre-tax), no need to add anything to your cart. One per customer, while supplies last. 

Our NEW Collection is almost here: 

A VERY DOOM LOOP CHRISTMAS, with our BRAND NEW holiday shades is dropping Wednesday, November 19th, followed by our biggest savings extravaganza of the year...

We couldn’t wait! Doom Friday starts at Midnight, Friday, November 21st, and the savings and gifts run through Cyber Monday, December 1st. 

Every order receives one Limited Edition BRÛLÉE Doom Loop Cuticle Oil Pen.

SAVE ON YOUR ORDER:

• 12% OFF EVERY ORDER or...
• $30+ 17% OFF
• $60+  22% OFF
• $90+  27% OFF

Orders $50+ also receive an exclusive bonus Doom Loop shade - BEYOND THE SCARLET VALE, an amazing red magnetic topper!

As always, FREE SHIPPING on orders $50+ (after discounts).

While Supplies Last. Doom Loop Insiders Members receive an extra 1% savings on any tier and FREE SHIPPING on orders $35+ (after discounts).

Reality frays at the edges of illusions, and truth becomes negotiable. In these in-between times at the brink of dystopia, Doom Loop unveils 05 new shades powered by our exclusive new InfinityFLUX™ suspension formulas—including The Cassandra Complex, our most effortless, hyper-responsive multichrome magnetic, and a trio of shimmering, color-shifting multichromes. There’s something for everyone, and nothing is quite what it seems—watch for the drop 09.03.2025.

Well, it’s been a summer so far, hasn’t it? The endless batshit proclamations from the stable genius in DC (LOL), his breathtakingly illegal assault on Los Angeles, attacking citizens and humanity alike, while his vilest supporters thrill at the idea of feeding the vulnerable to alligators when they try to escape Florida’s literal concentration camp… and there’s no sign of the constant assault on reason and empathy and human rights letting up. 
Restless. Heartbreaking. Unsettling. Deeply and violently troubling. 
This is our summer. The Summer of Our Discontent.

So we persist. The rage is palpable. And we are exhausted. But there is hope. There is resistance. And none of us are done yet. 

Well, at least the turmoil has definitely done wonders for our creativity, and the rage has been bottled into some pretty new shades for this deeply flawed season. 

Golly this all sounds so trite - but in the midst of all this, we still must all find our joy. Fascism seeks to divide, to crush, and to destroy. We will not allow it. 

So here’s a new collection of Doom Loop shades for this Discontent. From the enigmatic magnetic haze of THE LAST SUMMERS to the eyeball-searing neon of PERSISTENCE OF VISIONS, we have tried to capture our fears and our dreams, bottling the boiling rage, and hoping for a miracle, a transformation, and transmutation from evil to joy. 

Sure it’s just nail polish. And it sparks joy. 

Summer feels like sun, so we’ve featured three new solar-reactive shades that transform in sunlight. But summer nights, well, that is a whole world unto itself. And when the sun dies, we have two glow in dark shades (glows?) to illuminate the darkness. 

The new collection is available in a specially priced complete set, or à la carte, whichever strikes your fancy. And for right now you can use code DISCONTENTED at checkout to save 13% on any order. 

Check it out here! 

A new collection of simmering summer shades seething with the rage of a thousand suns. Soon. From Doom Loop Nails.