Pride is a Riot
Pride didn’t start with a brand deal.
Pride started as a riot.
At Compton’s Cafeteria, and at Stonewall — Led by trans women, street kids, and sex workers—criminalized just for existing. Pride has always meant resistance. Pride has always meant survival.
We’re a queer- and Latin-owned brand. And yes, we make amazing nail polish. But we’re not here just to sell you some rainbow identity. Too many brands show up in June for the vibe, then vanish when things get tough. And this June, some won't even show up at all. That’s not pride—it’s marketing. "Rainbow Capitalism."
So What Can You Do?
❤️ Donate to grassroots organizations
🧡 Call your reps
💛 Don't tolerate injustice
💚 Go to protests
💙 Speak up!
💜 Protect trans people, queer youth, and anyone being targeted
Here’s the truth: queer liberation helps everyone.
Homophobia, transphobia, racism—these systems are connected. Fighting for the marginalized & standing up for the minority means fighting for a better, safer world for everyone.
So absolutely, yes, support LGBTQIA+ businesses—we’re proud to be one.
But more than that, PLEASE: Get involved. Stay loud. Stay active.
Pride is not just a celebration — Pride is a call to action. Pride was, and is, a riot.