About Doom Loop

Doom Loop Naturals originally provided at-home urban mushroom cultivation supplies, and has evolved into a brand that crafts premium, unique, and meticulously formulated small-batch nail lacquers.

We are Latino and LGBTQIA+ owned and operated in the heart of San Francisco, and we pride ourselves in developing cruelty-free, iconic, and stunning shades and effects for your nails, because we believe everyone deserves to look and feel their very best. 

                                                                                        • 10 FREE*

                                                                                       • CRUELTY FREE

                                                                                       • MADE IN THE USA

*We never use Toluene, Formaldehyde, DBP- Dibutyl Phthalate, Formaldehyde Resin, Camphor, Xylene, Ethyl Tosylamide, Paraben, Fragrance, or Animal Products

Truth in Beauty Pledge

Here at Doom Loop we believe everyone deserves to look and feel their very best. 

This means we have a responsiblity in how we photograph, demo, and edit our product photos and videos. 

We want each of you to be able to achieve the looks we demo in our photos, so here at Doom Loop we DON'T use generative AI or heavy digital editing to show off our unique nail lacquers. 

We DO edit our images for lighting/exposure, altering backdrops, adjusting focus, cleaning up cuticles, and fixing minor mistakes, such as a speck of lacquer on a fingertip. Occassionaly we will color-correct a shade to more closely match what it looks like in real life.

Since we don't use heavy retouching techniques on our swatch photos, our small-batch indie nail lacquers look EVEN BETTER IN PERSON than they do in our photos.

And that's our Truth in Beauty Pledge.