NOW: ENGINEERED for ENDURANCE
Meet our advanced Doom Loop base and top coat systems — custom-blended in-house for strength, flexibility, and long-lasting wear.
Unlock the full potential of your manicure — see how our exclusive InfinityFlux™ formulas keep your color vibrant, smooth, and chip-resistant from start to finish.
NEW: PROTECT and NOURISH
Nourish and protect your nails anywhere, anytime. DOOM LOOP CUTICLE OIL PENS deliver targeted hydration and natural shine in a lightweight, fast-absorbing formula. Each blend is handcrafted in San Francisco and gently infused with a distinct aromatic profile to support nail health and daily care.
Lightly scented, made with organic ingredients - never overpowering. IRONWOOD, EMBERFIRE, AFTERGLOW, SERENITY: four fragrance journeys for healthy, nourished nails. Each pen contains 2 ml of our custom oil blends.
Choose your favorites, or get the entire set for one low price.
Featuring 4 Exclusive Doom Loop Fragrance Journeys:
IRONWOOD
Grounded and restorative, IRONWOOD opens with deep notes of cedarwood and soft resin warmth. It evokes forest air and quiet strength - a steady, earthy calm that centers and protects.
EMBERFIRE
A cozy flicker of spice and warmth, EMBERFIRE blends subtle clove and cinnamon with a gentle wood base. Comforting yet alive, it’s the feeling of heat fading into soft amber light.
AFTERGLOW
Radiant and smooth, AFTERGLOW carries a golden warmth of vanilla and gentle citrus over a creamy wood finish. It lingers like sunlight on skin - soft, luminous, and quietly uplifting.
SERENITY
Built around calming chamomile, SERENITY is a tranquil blend of floral warmth and clean herbal air. It’s a breath of stillness - soothing, restorative, and effortlessly light.
HOW TO USE:
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Twist the bottom of the pen to dispense oil into the brush.
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Apply to fingertips, cuticles, nails, and under the free edge.
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Massage gently until absorbed.
- Use 2-3 times daily for best results.
AUTUMN vibes
We've collected our most moody, cozy, and glowing shades that echo everything to love about fall — from burnished leaves and hayrides to moonlit nights with a touch of mystery.
featured NEW
CRITTERS and CURSES now available!
5 Doom Loop Halloween shades are ready to crawl into your cold dark heart. Gruesome glows and empty voids, tricks and alchemical treats - it’s all yours - if you dare! Available now.
our BESTSELLERS
TRUTHS and ILLUSIONS
Reality frays at the edges of illusions, and truth becomes negotiable. In these in-between times at the brink of dystopia, Doom Loop unveils 05 new shades powered by our exclusive new InfinityFLUX™ suspension formulas—including The Cassandra Complex, our most effortless, hyper-responsive multichrome magnetic, and a trio of shimmering, color-shifting multichromes. There’s something for everyone, and nothing is quite what it seems.