NOW: ENGINEERED for ENDURANCE

Meet our advanced Doom Loop base and top coat systems — custom-blended in-house for strength, flexibility, and long-lasting wear.

Unlock the full potential of your manicure — see how our exclusive InfinityFlux™ formulas keep your color vibrant, smooth, and chip-resistant from start to finish.

OUR NEW HALLOWEEN COLLECTION

AUTUMN vibes

We've collected our most moody, cozy, and glowing shades that echo everything to love about fall — from burnished leaves and hayrides to moonlit nights with a touch of mystery. 

CRITTERS and CURSES now available!

5 Doom Loop Halloween shades are ready to crawl into your cold dark heart. Gruesome glows and empty voids, tricks and alchemical treats - it’s all yours - if you dare! Available now.

TRUTHS and ILLUSIONS

Reality frays at the edges of illusions, and truth becomes negotiable. In these in-between times at the brink of dystopia, Doom Loop unveils 05 new shades powered by our exclusive new InfinityFLUX™ suspension formulas—including The Cassandra Complex, our most effortless, hyper-responsive multichrome magnetic, and a trio of shimmering, color-shifting multichromes. There’s something for everyone, and nothing is quite what it seems.