About Doom Loop
Human Rights and Democracy
We are deeply passionate about human rights and democracy.
We are not a charity ourselves—just a small, independent brand committed to supporting causes we believe in. Doom Loop Naturals is not affiliated with any specific charity. Each month, we make independent donations to human rights organizations. Our support is voluntary, and we do not solicit donations on behalf of any organization.
This month, we have chosen to support Human Rights First, an independent advocacy and action organization that challenges America to live up to its ideals. They believe American leadership is essential in the struggle for human rights, so they push the U.S. government as well as private companies to respect human rights and the rule of law.
Truth in Beauty Pledge
Here at Doom Loop we believe everyone deserves to look and feel their very best.
This means we have a responsiblity in how we photograph, demo, and edit our product photos and videos.
We want each of you to be able to achieve the looks we demo in our photos, so here at Doom Loop we DON'T use generative AI or heavy digital editing to show off our unique nail lacquers.
We DO edit our images for lighting/exposure, altering backdrops, adjusting focus, cleaning up cuticles, and fixing minor mistakes, such as a speck of lacquer on a fingertip. Occassionaly we will color-correct a shade to more closely match what it looks like in real life.
Since we don't use heavy retouching techniques on our swatch photos, our small-batch indie nail lacquers look EVEN BETTER IN PERSON than they do in our photos.
And that's our Truth in Beauty Pledge.
